Project Type: Produced
Packaging Contents: Vitamin supplements
Packaging Substrate / Materials: Paper covered board
Printing Process: Litho, spot gloss varnish
V.good is a new vitamin supplement brand with a mission to help people live the longest possible lifetime in good health. Supporting both health maintenance and busy lifestyles they provide daily, portable sachets, each containing a combination of essential vitamin, mineral and nutrient capsules with no artificial fillers or nasties.
They asked us to create a brand and packaging that would challenge the vitamins and supplement sector – taking vitamin packaging from something buried at the back of the medicine cabinet to a more lifestyle-focussed brand that could sit proudly on your desk.
The key to V.good’s offer is its simple delivery method – all of your daily supplements and vitamins collected in a single, convenient sachet. We communicated this by creating a simple, minimal graphic language that cuts through traditional pharmaceutical visual cues and puts the focus on wellbeing. The linking dot between the letters in the logo becomes a graphic symbol for the supplements and provides a colour signpost to differentiate between future products.
Giving the V.good logo the flex to work as a monogram. This achieves maximum impact on the pack front whilst also being a great solution for small scale applications such as social media avatars.