Design: Leo Burnett
Lead designer: Marv Castillo
Creative director: Manuel Bouza
Project Type: Produced
Client: Cervecería del Centro
Location: San José, Costa Rica
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing
This beer, released by Cervecera del Centro in Costa Rica, is a lighter option for those who like premium beer. Ambar Light 98 contains no more than 98 calories per bottle, a thing definitely ignites some competition among artisan beer companies.
The design was brought from two points: First, we have to keep how Ambar looks like. The regular Ambar is a beer that has its logo on the bottle and nothing. Second, we have to take the logo that many Costa Rican’s know, shake it a bit, and bring an unique take on artisan beer labels. We made the Ambar logo huge and found the right typography and composition to create the label. Here’s Ambar Light 98.
We achieve to create something different by using the only things that the client let use. The A and freedom in layout.