Ambar Light 98

Posted on

Derrick Lin


Design: Leo Burnett
Lead designer: Marv Castillo
Creative director: Manuel Bouza
Project Type: Produced
Client: Cervecería del Centro
Location: San José, Costa Rica
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing

This beer, released by Cervecera del Centro in Costa Rica, is a lighter option for those who like premium beer. Ambar Light 98 contains no more than 98 calories per bottle, a thing definitely ignites some competition among artisan beer companies.

The design was brought from two points: First, we have to keep how Ambar looks like. The regular Ambar is a beer that has its logo on the bottle and nothing. Second, we have to take the logo that many Costa Rican’s know, shake it a bit, and bring an unique take on artisan beer labels. We made the Ambar logo huge and found the right typography and composition to create the label. Here’s Ambar Light 98.

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What’s Unique?
We achieve to create something different by using the only things that the client let use. The A and freedom in layout.