Agency: Widarto Impact
Director of Brand Strategy: Eko Widarto
Project Type: Concept
Location: Surabaya, Indonesia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Aluminium
Printing Process: Screen printing
Bir Bintang is the largest brand of beer company in Indonesia. We have initiatives to design products for the millennial market. In Indonesia, young people and the younger generation are very large markets. Therefore, we design product concepts to target those markets.
This product we named Bir Bintang “My Way”. Why? Adapting the typical personality of millennial society that is independent, fast, adaptable, has an entrepreneurial and creative spirit, the name “MY WAY” is very relevant to describe the current millennial soul. First, we designed a basic concept in packaging design. The packaging design will feature a young design flat illustration. Divided into 3 colors; blue, green and magenta, where the type of color has a different taste; Blueberries, Lemon and Strawberry. Do it your way.