Design: En Tsao
Project Type: Produced
Client: Even Keel
Location: New York, USA
Packaging Contents: Bath & Body products: soap, salts, essential oil blends, lotions, etc.
Packaging Substrate / Materials: Paper
Printing Process: Offset & Digital printing, Foil stamping
An artisanal bath & body studio/store in Brooklyn, Even Keel infuses Eastern Roots with Western Herbs to handcraft a vegan bath & body line with a principal focus on the earth’s natural clays, oils and botanicals.
Even Keel uses color from their natural ingredients to their advantage and the brand’s color palette was created to complement their unconventional all-natural color spectrum. The brand believes in “Form” meeting “Function”, where the product isn’t just created with visual aesthetics in mind, but also in its beneficial function as a wellness and beauty line that centers around traditional methods of sun-infused botanical oils with a herbalism background.
Their products are small-batched in their studio and constantly evolving according to seasonal botanicals; As such, it was important that the packaging line was versatile and created in mind for convenient (and cost-efficient) product changes. As a conscientious line, the goal was also to make all packaging compostable/ recyclable.