Agency: Lazy snail Design
Head of design: Ioanna Drakaki Weylandt
Creative Director: Eleni Pavlaki
Strategist: Christina Apostolidi
Senior Art Director: Serafim Stroubis
Illustrator: Kostas Kiriakakis
Copywriter: Maro Tsagkaraki
Project Type: Produced
Packaging Contents: Frozen vegan meals
Packaging Substrate / Materials: Cardboard
Printing Process: Offset printing
Here’s a work that sparks some positive thinking for the future.
Greens and Yellows is a new range of frozen vegan meals produced in Crete and sent around the globe. Based on a traditional recipe, it combines the past with the future via the absolutely relevant notion of sustaining earth and its natural resources through our lifestyle.
We were tasked with developing the strategy, name, visual identity, and packaging design of the new range.
Inspired by the natural ingredients abound in the Cretan landscape, we built the brand around the concepts of nature, innocence, and honesty. The brand and packaging design aim to resemble a typical Cretan experience- having your meal served straight after collection, sometimes by the farmer himself. Going for mouthwatering realism and eye-catching colors, we used two illustration techniques: the photo-realistic part for the product & fork and the vector art for the natural background of each bite. In naming the range of products, we wanted something that was both contemporary and visually connected to the actual meals. To give the logo an extra ‘pop’ we opted for handmade lettering.
What we eat is a major component of our personal ecological footprint and reducing meat consumption can induce major change. So eat your greens! And yellows.
Here's a peek at what happens when a work asks for realistic illustration. We employed our cooking skills, the recipe was loyally followed and the result was delicious!