Halfday Tea Institute Loose Tea Leaf Series

Derrick Lin


Design: Yinjue
Project Type: Produced
Client: Tea & Teaware Store
Location: Taiwan
Packaging Contents: Tea leaves

Dihua Halfday is a concept store renovated from Dihua Street old house, launching a new Taiwanese tea series project “ Halfday Tea Institute ”, and carry out the overall visual planning of the brand with the concept of “ Gaining New Insights through Reviewing.” The brand is based on a combination of representative Taiwanese tea and century-old house. I wish to merge the tradition and modernity to create another classic based on the reminiscent atmosphere of Da Dao Cheng.​​​​​​​