Agency: Widarto Impact
Director of Brand Strategy: Eko Widarto
Art Director: Suryo Satriyo
Senior Copywriter: Hellen S.
Project Type: Concept
Location: Surabaya, Indonesia
Packaging Contents: Snack, Wafer, Biscuit
Packaging Substrate / Materials: Plastic Pouch Zip
Printing Process: Digital Printing
UBM Biscuits is one of the largest biscuit companies in Indonesia. To strengthen UBM’s Biscuit position in the national and global markets, we offer a rebranding concept starting from changing logo identity and packaging design.
On our packaging, we create a design concept that is more fun, interesting and especially different from the packaging design of competing products displayed on the minimarket shelf.
This design concept is more directed at “back to nature”, in addition to enhancing brand image and sales, we want UBM to be a pioneer of snack brands that socialize about loving nature.