Project Type: Produced
Client: Côtes de Gascogne Indication Géographique Protégée
Product Launch Location: Germany
Packaging Contents: White wine
Packaging Substrate / Materials: Bag-in-box
When is art design and when is design art? This was the question LinkupDesign from Düsseldorf asked itself on behalf of Côtes de Gascogne Indication Géographique Protégée.
The design of the wine hose breaks down the boundaries between design and art. It completely dispenses with any kind of classic grid and throws the conventional design of wines overboard.
No logo, no grid, no fixed scheme. LinkupDesign turns art into label and label into art at the same time. A revolution in wine design.
The packaging tells a story in the style of a comic strip, based freely on Roy Liechtenstein. For LinkupDesign, this is a form of how packaging is to be designed in the future. Keyword storytelling.
On the shelves, the box immediately catches the eye with its bright and striking colours. Compared to other wines, it is a real eye-catcher.
The wine is currently available online through Jacques’ Weindepot’s website.