Design: Saturna Studio
Project Type: Produced
Client: Jair Osorio
Product Launch Location: Mexico
Packaging Contents: Pedal Boards
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Screen printing
Driftwood is a company established in Guadalajara, Jalisco, Mexico, dedicated to manufacturing pedalboards for guitar or bass effects pedals. They also make instrument stands and hard cases. The wood and other metallic materials used to develop their products are of the highest quality. Besides, they have an eco-friendly and unique avant-garde design. Their products fully fit the needs of any musician who wants to improve the portability of their guitar or bass equipment. Our graphic solution was to create a monogram that interprets the shape and the fabrication process, which consists in rescuing the driftwood and turning it into the main pieces to assemble the pedalboards, plus the fusion of the initials of the brand’s name.
We dressed a simple and functional cardboard box in different sizes to be shipped by mail with patterns and geometric shapes, they are printed with organic eco-friendly ink process.