Co-founder & designers: Paul Marcucilli, Camila Drozd
Location: United States
Project Type: Produced
Client: Alice’s Sweet Tooth
Product Launch Location: United States
Packaging Contents: French Meringue Kisses
Packaging Substrate / Materials: Paper, recycled plastic
Printing Process: Digital printing, spot varnish
The founder of Alice’s Sweet Tooth sought to satisfy her cravings without the guilt. So she got to the kitchen and created a new kind of meringue cookie made with just a few quality ingredients – but big on taste.
As a modern take on traditional French meringues, we chose bold color pairs to break through the category’s pastel palette and reflect a pop of flavor. We used simple line illustrations and touches of spot varnish to add sophistication and highlight the premium natural ingredients and quality of the product.
These finishing touches elevate the look, bringing it to a more upscale place. The brand now has a clean, sleek look and is not shy about standing out.