Bodysurf Brands Packaging Refresh

QNY Creative

DuMont Building, 515 Madison Ave, New York, NY 10022, USA

Design: QNY Creative
Lead Designer: Dan King
Designers: Ana Maria Camero, DoYoung Kim
Copywriter: Valentina Robotti
Location: United States
Project Type: Produced
Client: BodySurf Brands, LLC.
Product Launch Location: United States
Packaging Contents: Vitamin-Infused Flavored Water
Packaging Substrate / Materials: Plastic

BodySurf Brands, LLC. came to QNY Creative to reinvent the packaging for their refreshing water-based drink. The result is the refreshed look of the brand new Vitamin-Infused Flavored Water. The new packaging features a cleaner design, emphasizing luscious product photography and enticing fluid lines, which immediately draw attention to the water bottle’s curvilinear shape. Font detailing perfectly complement the modern feel of the label, playing with transparencies through a bold, sans serif lettering. The end result is a much fresher look, with playful splashes of water that capture the attention, inviting all drinkers to feel like sunshine with a sip.