StruccFészek Ostrich Sausages

Derrick Lin


Agency: Sure
Graphic Designer: Péter Magyar ‘Medoks’
Photographer: Gábor Baksa
Creative Director: Mátyás Váradi
Location: Hungary
Project Type: Produced
Client: StruccFészek
Product Launch Location: Hungary
Packaging Contents: Ostrich sausage
Packaging Substrate / Materials: Cardboard box, paper ribbon
Printing Process: Offset printing, Punching, Foil stamping

StruccFészek (means OstrichNest) is a family venture aiming to introduce a healthy and sustainably producible alternative to the market. Their venture started to grow slowly but successfully and as the next step they planned to enter the market of premium quality products with their artisan ostrich sausage.

It was a real honor for us to be requested to complete this job. We were able to propose a new vision to StruccFészek which on the one hand, meets the requirements of premium product packaging. While respects the venture’s relation to the environment and its small family size. It was highly challenging to create new packaging without using all the usual designs of the meat industry, and make it able to show all the unique values of StruccFészek at the same time.

During the designing process we aimed to emphasize the relation of StruccFészek to our environment by using natural themes. The feed was grown locally in their own farmland, animals are kept free-range and fed antibiotics free. And we also focused on the unique touches of the product. The whole image was designed with a new and innovative venture in mind, leaving behind the communication of all the cliches of the meat industry.