Tian-Shan Legend

Design: Alexey Lysogorov
Location: Kyrgyzstan
Project Type: Produced
Client: Shoro Company
Product Launch Location: Kyrgyzstan
Packaging Contents: Natural Water
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography, Foil stamping

Classical natural water of Kyrgyzstan has been very popular since 1999. But the water was produced only in plastic packaging, and it was necessary to create a new, more important image of water, for a new audience that prefers water in glass. International conferences, VIPs, restaurants and tourists from other countries — a new audience for the updated brand.

What’s Unique?
For the new image of the old brand, was created: a new glass bottle, a new logo, a new unique form of the label and complex printing with foil embossing.