Agency: Zero Pozitive Publicis
Creative Director: Driton Avdyli
Project Type: Produced
Client: Stone Castle
Product Launch Location: Americas
Packaging Contents: Verak, alcohol, Drink, Raki, Beverage, Brandy
Packaging Substrate / Materials: Cardboard, Plastic, Glass
Printing Process: Foil Stamping, Screen Printing
Stored in a barrel over 25 years, “Verak” is a unique brandy which goes hand in hand with everything Kosovo as a country has been through and endured within this period of time. Through conflict and peace, highs and lows – “Verak” has remained strong and pure throughout.
Triumph, tradition, tolerance – are all embodied in the packaging design. The emblem, colored gold, typifies the richness of the brandy. The bottle itself is v-shaped, alluding to the nation’s victories in more recent history.
We believe that a fine brandy requires meaningful packaging to go with each bottle that tells a unique story. The packaging for “Verak” is designed to open sideways and outwards, thus presenting the bottle elegantly down the middle with utmost pride.