Project Type: Produced
Client: Deep Blue (Amalis)
Product Launch Location: Global
Packaging Contents: Body cream
Packaging Substrate / Materials: Plastic
*Amalis is a body cream, created by the company Deep Blue. A product composed of natural ingredients, of which we had the privilege of being part of the packaging development.
The challenge: to project a simple and descriptive communication of all the ingredients and benefits of the product, should be identified with beauty products.
The solution: for the logo of this product we use a modified handwritten typography, we create an elongated label cut out in a curvilinear way. In typographic selection for all texts, we use a straight typography without serifs. This product is divided into 2 ranges, we identify them with different colors. We also present the ingredients of the product, both on the front and on the back.
*Based on the components of the product, the chromaticity of the implementations was chosen. Since the product consists of two lines, we use neutral colors, accompanied by a more vibrant color to highlight texts and main elements.
In the creation of the logo, the use of several sources was evaluated, concluding with a drawn typography, which contains the characteristic icon of the company Deep Blue, the fleur de lis. As for the packaging, the plastic material was chosen, a thin and long bottle shows subtlety and elegance, in conjunction with the worked label, which has harmony and balance in its layout and colors. The result is a product with a clean and clear image, with delicate and sophisticated forms, focused on the line of feminine beauty. An image that clearly represents its ingredients and benefits.
Awarded as Best packaging of beauty and perfumery products, in the International Latin American Pack Awards (LATAMPACK).