Design: leftgraphic – lefteris Panagoulopoulos
Project Type: Produced
Client: Critida SA
Product Launch Location: Europe
Packaging Contents: Olive oil
Packaging Substrate / Materials: Glass bottle
Our goal, with the new design for Critida olive oil, was to link the product with the long-standing Cretan tradition of olive oil production. We were inspired by one of the symbols of the Minoan era. The Labyrinth, which includes the shape of the droplet, symbolizing in this way the daedal path to creating a unique product.
The strict geometry combined with the plain design approach comes to overwhelm all the previous ones, impelling the consumer’s eye.