Kliros extra virgin olive oil

Derrick Lin


Design: Artware
Location: Greece
Project Type: Produced
Client: Kliros
Product Launch Location: Global
Packaging Contents: Olive Oil
Packaging Substrate / Materials: Glass Bottle, Tin Cans
Printing Process: Screenprinting, Flexography

Originated from the Greek word κλῆρος /klēros/, the name was created in order to describe the touch of fate, a lucky draw, an allotment, a blessed piece of arable land by the divine presence of Demeter or Ceres. It’s something more than a common noun to describe just a single meaning. By the name Kliros, we include the values of the product, its importance through the centuries, and also the pure and direct way of production, cold extracted from the olive, harvested straight from the tree, which grows deeply rooted in the soil.

What’s Unique?
Designing eleven different volume versions of glass and metallic bottles, cans and canisters for this precious product, our intention was to fully integrate all the brand’s characteristics into the visual aspect. Printed on the dark glass or metal surface a white pattern resembling a topographic map of allotments. At the centre of this patters with the white depiction of allotments, there are three fields in gold, forming the letter k, the initial letter of the word Kliros. Thus, the purity and the qualities of the product are also implied by the element of gold.