Design: A.S. Advertising
Location: Greece
Project Type: Produced
Client: Nature Theories
Product Launch Location: Global
Packaging Contents: Soaps
Packaging Substrate / Materials: Glass Jar, Plastic Bag

Inspiration? Sometimes, you don’t need to look any further than nature itself!

Step 1: Analyze what a brand and its products stand for, and show that in the logo and the packaging. Well, this beauty line stands for simple, all-natural and pure ingredients.

Step 2: Dream and create. A simple and clean design approach, giving off an aura of serenity, results in a playfully unique brand identity that balances modern simplicity with subtle detailing and fresh color hues.