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Derrick Lin


Agency: BASE 501
Founder and Design Director: Shefali Desai
Art Director: Nikita Braggs
Sr. Designer: Zain Shaikh
Illustrator: Yohan Mody
Jr Designer: Shrutika Manivannan
Photography: Poetry In Motion
Location: India
Project Type: Produced
Client: Nutlers
Product Launch Location: India
Packaging Contents: Gourmet Nuts
Packaging Substrate / Materials: Tin Can
Printing Process: Digital Printing

Nutlers is a brand that produces gourmet flavoured nuts in a wide variety of flavoured cashews, peanuts and almonds. Since the brand is superior in terms of their flavours, quality and size, the packaging had to reflect this premium nature. The packaging maintains a clean and strong visual language, playing with the large size of these nuts as the concept behind the illustrations, creating a larger than life landscape of nuts.

The many flavours available are translated into a vibrant colour palette that remains constant across the type of nut. We worked with a fun doodle-style to illustrate the nuts, fluidly showcasing the product category. We chose to use illustrations over images as we want the brand to look fun vibrant and youthful, also for it to be an eye-catching product when seen on the shelf.

What’s Unique?
The funky vibrant illustrations panning across various flavours, making it stand out amongst other brands.