Dr. Theo Krauss

WIN Creating Images

Berlin, Deutschland

Design: WIN Creating Images
Location: Germany
Project Type: Produced
Client: Delta Pronatura
Product Launch Location: Global
Packaging Contents: Sustainable washing and cleaning products
Packaging Substrate / Materials: Bottles and jars made from 98% recycled material and the cartons and folding cartons are made from at least 85% recycled cardboard

Our client Delta Pronatura’s vision to launch a range of cleaning products based entirely on natural ingredients became true by launching the brand Dr. Theo Krauss in 2018 with WIN as a trusted partner from day one. This commission is another splendid example of the efficiency and benefits of our one-stop-packaging concept: when we developed this heritage brand, WIN offered everything from brand strategy, branding, bottle and packaging design to sustainability tactics and production.

The result won us the German Packaging Award 2018 and the Reddot Design Award 2019 for pack design and finish.

To further delay the return to the recycling cycle, the bottles and jars can be used well for the self-made DR. THEO KRAUSS modular system cleaners or for creative upcycling. On the subject of upcycling on our part: The bottles and jars are made from 98 percent recycled material and the cartons and folding cartons are made from at least 85 percent recycled cardboard.

What’s Unique?
We are proud of how sustainable the product and its packaging are. Without our WINSustain experts this wouldn’t have been possible, and we have reason to celebrate this.