Agency: Digital Factory
Project Manager: Hovhannes Ghazaryan
Art Director: Haykaz Khroyan
Illustrator: Anahit Margaryan
Graphic Designer: Anna Sargsyan
Location: Armenia
Project Type: Produced
Client: Rat A Tat
Product Launch Location: Armenia
Packaging Contents: Tattoo Salon
Packaging Substrate / Materials: Paper, Cardboard
Printing Process: Digital Printing

The Challenge
A brand new tattoo salon approached us with the request to create full Branding. The goal was to create the Brand with distinguished and unique features to convey the whole vision and idea of tattoo salon. Additionally, the name and visual identity had to strongly help the salon to have targeted position in the market.

The Creative Concept
Why “Rat a Tat”? Hold on. We bet, you can never imagine, that it’s the sound of tattoo making process. Do not believe? Just say it loudly and fast: “Rat a Tat a Tat a Tat”. We kept the first phrase and voilà “Rat a Tat”, which is a catchy name, easy to remember and sounds quite straightforward.

While creating the visual and brand identity, the team got inspired from the artsy, illustrative tattoo-style and also from the word “Rat”. The latter played the key role in designing the whole visual branding concept. Various characters are designed to liven up the entire visual identity.

The main character is the Rat, who is, in fact, the tattoo artist.

The name and the visual branding are more than unique and easy to fix them in a congested market. Moreover, the visual branding can be adapted creatively both in digital platforms and in printing materials. ​​​​​​​