Agency: NICE Creative Agency
Creative Director: Erzen Arifi
Art Director: Luisa Shala
Project Type: Produced
Product Launch Location: Kosovo
Packaging Contents: Cookies
Packaging Substrate / Materials: Paper Box
Ajaka is a local biscuit factory in Peja, Kosovo. It has started selling cookies, which will later expand with the sale of different chocolates and chocolates. Creating an identity for Ajacka was a great challenge at the same time a completely different experience.
This project has been worked with much love and dedication. The initiative we took to help a local business was one of the most interesting we have had so far. Interesting experience we wanted to share with you. Any criticism or praise is welcome.
The market in Kosovo at the moment has no unique packaging and trend design. If you’re on a market shelf and looking at other companies’ packages, they look like brothers, while Ajaka’s packaging and colors attract attention. For a short time, the company has had a staggering increase in sales thanks to honest and sincere cooperation. This is what makes this packaging unique.