Blenxen Isotonic Drink

Widarto Impact

Trenggalek Regency, East Java, Indonesia

Design: Widarto Impact
Location: Indonesia
Project Type: Produced
Client: Blenxen
Product Launch Location: Global
Packaging Contents: Isotonic water
Packaging Substrate / Materials: Plastic bottle and aluminium
Printing Process: Digital printing

Blenxen is a startup beverage brand who produces isotonic drinks with fresh lemon water. With its herbal composition, Blenxen wants to appear smooth and elegant.

With a target market for men and women professionals, young people, and people who have a high level of activity. We help Blenxen start from developing the basic concepts of brand identity, logo design system, brand identity, brand color system and two packaging variants for bottles and cans.

Through focus group research, Blenxen’s packaging design scores 8 out of 1 – 10, which means that if people open a refrigerator in a store to buy a drink, 85% say they are very interested in buying it.

What’s Unique?
The smooth light green color as a basic brand color system with a logo symbol as a primary graphic at the packaging label.