Design: Kevin Cantrell Studios with Satellite Office
Creative Director & Designer: Kevin Cantrell
Management & Strategy: Erik Attkisson
Location: United States
Project Type: Produced
Client: Tom’s Town Distilling Co.
Product Launch Location: Americas
Packaging Contents: Spirits/Liquor
Packaging Substrate / Materials: Glass bottle
Printing Process: Custom Bottle Design Manufacturing
Drawing inspiration from the country’s most polarizing but inventive political boss, Tom Pendergast, Tom’s Town Distilling evokes the glamorous magnetism of the Gatsby-era and the bon vivants who reveled in its pleasures. After developing the brand’s strategy and visual brand language for the Kansas City distillery, Kevin Cantrell Studio with Satellite Office were tasked with updating the brand with a custom glass bottle that reflected the distillery’s prohibition roots.
Pulling from the art deco architecture prevalent at the time, the custom Tom’s Town glass design evokes the grandeur and magnificence of this “Paris of Planes” and reinforces the existing decadent label branding. The towering, symmetrical balustrades that flank the bottle grew from the dramatic geometry of Kansas City buildings, while the embossed design of Tom’s Town’s double TT monogram and slogan, “The People Are Thirsty”, further distinguish the brand beyond expected stock bottle packaging.
What makes this packaging design special is its unique, custom glass design that goes beyond stock bottle packaging to truly bring the client’s identity and roots to the forefront.