Electric Cloud

Design: Thirst Craft
Location: United Kingdom
Project Type: Produced
Client: Electric Cloud
Product Launch Location: Global
Packaging Contents: CBD
Packaging Substrate / Materials: Aluminium

Electric Cloud is a CBD and adaptogen infused drink designed to lift and level the mind. Made by mixologists it’s naturally uplifting, helping you find your focus and feel your best throughout the day. With the CBD drink category booming in the US, Electric Cloud needed a strong brand to rise above the competition.

When the gravity of the daily grind is getting you down, take a moment to rise, refocus and float on: this is the mindset Thirst’s brand wanted to capture. Minimal graphics and dreamy colours give a moment of visual calm, while a bespoke word mark combines the feeling of soft, fluffy clouds with a lightning bolt of focus.

Crafted typography captures messages across pack and beyond, without ever letting the calm sky get cluttered. Across the wider brand world, sunkissed skies are introduced to add depth and texture to social, merch, billboards and beyond. With this contemporary, feel good brand, Thirst has given Electric Cloud everything they need to take the market by storm.