Foodis Noble Instant Coffee



Design: B for Brand
Creative Director / Art Director: Yena Choi
Art Director: Doohong Min
Designers: Jien Kwak, Jinha Seo, Sooyoung Yang
Location: South Korea
Project Type: Produced
Product Launch Location: South Korea
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic
Printing Process: Gravure Printing

ILDONG FOODIS is a well known food company in Korea specially for snacks and drinks with healthy ingredients. They launched premium coffee, NOBLE, and we were asked to design their Brand and Packaging. Noble coffee is an instant coffee, but they used the beans that contain high polyphenol, therefore it is a premium healthy coffee with good taste. We came up with the concept ‘life is an art when you start your day with NOBLE coffee’. Splashed painting texture is inspired by Jackson Pollocks work.