For Finnish Pizza Lovers

Derrick Lin


Design: Pointbleu Design
Location: Spain
Project Type: Produced
Client: Saarioinen
Product Launch Location: Finland
Packaging Contents: pizza, fresh pizza, fresh dough
Packaging Substrate / Materials: Plastic, cardboard
Printing Process: Digital Printing

Saarioinen Pizzas are the newest delicious and fresh-baked pizza alternative for savvy costumers in the Finnish Market. To reach this target, we created a pack that is basically a love letter to all pizza lovers. We called this fresh new pizza range “Dear Pizza” wherein the front of the pack you can read all the goodness that is inside of each unique pizza. Using traditional codes such as a chalkboard, generous hand-written typefaces and the zenithal point of view, consistent with all Saarioinen portfolio, this new range is an authentic tribute to pizza lovers.

What’s Unique?
Since it is the only pizza in Finland, at the moment, that has fresh dough on your recipe, we wanted to design its label as a love letter for those who really love pizza and want to enjoy it at home anytime they go to the supermarket. In this sense, the letter talks about the goodness of a dough that’s been resting all night long to keep it as fresh and spongy as pizza lovers like.