Derrick Lin


Design: Miller
Location: United States
Project Type: Produced
Client: Frisco – Better Pet Goods
Product Launch Location: Global
Packaging Contents: Cat litter, potty pads, poop bags, cat tree, dog bag waste, scoopable cat litter
Packaging Substrate / Materials: Plastic, paper, cardboard

Frisco pet branding and packaging design was developed exclusively for, a leader in online pet products. Miller was tasked with creating a brand name, brand positioning and branding and packaging design across a wide range of products in the pet care category.

The brand position is fun, friendly and approachable, featuring colorful illustrations and a dog with a real personality. The dog’s “thoughts” are echoed in a playful piece of copywriting that speaks to the product benefits while connecting with consumers. This fun pet branding and packaging design served the Frisco brand very well as it continues to grow in popularity among consumers.

Overall sales results have far exceeded benchmark projections shortly after the launch of Frisco. Many products were added to this successful line after it’s initial launch, highlighting its level of success. The Frisco brand continues to remain a mainstay of’s portfolio of brands.