Design: Susami Creative Agency
Photographer: Giorgos Vitsaropoulos
Project Type: Produced
Product Launch Location: Global
Packaging Contents: Alcoholic drink
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen printing, metallic finish
Rakomelo, a traditional Greek alcoholic beverage, literally translates as Raki (or Tsipouro, both types of spirits) and Honey. Ιt is believed to relieve sore throat and work as a remedy for the common cold.
The packaging design for Kallikounis Remedy has a prominent typography made of ‘sticky’ letters that resemble honey, while the backside is dominated by an illustration of a bee, honey’s creator and timeless symbol. The matte metallic copper finish provides a solid, unique surface that makes the graphics stand out and makes for a distinctive packaging.