Design: Xi’an Gugo Brand Consulting
Project Type: Produced
Product Launch Location: China
Packaging Contents: Tea
Packaging Substrate / Materials: Paper, cardboard
Printing Process: 4C print, UV, hot stamping
Authentic Chinese Tea-Ziyang Maojian Brand Planning & Packaging Design
Shaanxi is the source of Chinese tea culture. The cultivation of Ziyang Maojian dates back to the Warring States Period and it has become a court tribute for generations. Xi’an Gugo Brand Consulting pays tribute to the craftsmanship that has followed the millennium tradition!
Xi’an Gugo Brand Consulting used the form of pen landscape painting to describe the high-altitude landform of Ziyang, highlighting the attributes of high-quality spring tea such as mountains, clouds, and ecology, combined with modern art forms, breaking and reorganizing the existing old-fashioned labels, so that the traditional visual elements changed into a sense of space. Visual composition with mobility.
With a large amount of white space, hand-painted landscapes, and façades, the super symbol of the product is formed together, enhancing the memory and interaction of the product, and opening up consumers’ romantic imagination of Ziyang Spring.