Derrick Lin


Design: Sharpen Studio
Location: Vietnam
Project Type: Produced
Client: Napaholic
Product Launch Location: Vietnam
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

With the orientation of bringing the best-relaxed experiences for people after hard-working days, the place where people can temporarily forget life-pressures to truly relax and freely work on their dreams. We decided to choose the picture of a person is sleeping beside a coffee cup with a peaceful face combine with a modern style representing the young generation. This is also the target customer that we want to conquer.

Through the visual image, we want to communicate about a dreamy nap. With love and belief that we shared, Napaholic will become the best place for people who can freely “lose the tie” and fully dive into a relaxed space, inspiring vibe and peaceful moment