Agency: Widarto Impact
Director of strategy and design: Eko Widarto
Project Type: Produced
Client: SAM Oxygen Water
Product Launch Location: Asia
Packaging Contents: Oxygen Water
Packaging Substrate / Materials: Can
Printing Process: Digital Printing
One of Sam’s mineral water development products is Oxygen Water. There are many competitors for this brand category in the market.
There are a number of things that need to be done in detail such as competitive analysis and visual appearance of packaging on the shelf compared to competing products.
From all that we finally concluded that the design of cans must be bold, displaying the freshness of natural elements, dynamic and casual and modern looks.
We make a beautiful natural illustration where this is the “Stopping Power” of packaging when potential customers search for drinking water on oxygen store shelves.
Water-based nature illustration representing fresh and healthy Oxygen Water that attracting people to try the product.