Design: Galina Bakinova
Project Type: Produced
Client: E-liquid production company “Smoke Kitchen”
Product Launch Location: Russia
Packaging Contents: E-Liquid
Packaging Substrate / Materials: Plastic bottle with tag
Printing Process: Digital Printing
The e-liquid company “Smoke kitchen” approached me with the task of developing a packaging design for a product line for which they came up with a new bottle shape. Previously, e-liquids were sold in standard bottles. Now they have developed a new unique bottle, which needed a design.
The main challenge was to make a design suitable for a more expensive price category. The wish of the company was to make drops on the bottle and somehow connect them with the taste. From the materials provided, I received only their logo and corporate fonts. The concept, the colors of the icons showing the flavours, the location of all the elements were suggested by me.
The main difficulty was to place a large amount of information, special characters and bar code on a small area of the bottle and this information does not interfere with the design. Also the challenge was to design packaging for a very large product line. The product line includes 10 flavors, each with three different strengths. The packaging design had to be different from all of the company’s past e-liquid packaging designs.