SWE/TNC – A hand-brewed Swedish Gin & Tonic Glögg

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Global

Design: Pond Design
Location: Sweden
Project Type: Produced
Client: SWE/TNC – Swedish Tonic
Product Launch Location: Sweden
Packaging Contents: Glögg, Spirits
Packaging Substrate / Materials: Glass Bottle

Making Christmas merrier with Swedish Tonic’s new naturally hand-brewed Gin & Tonic Glögg!

Mission
Swedish Tonic has successfully celebrated classic Swedish traditions and this Christmas they are presenting a new drink. A hand-crafted experience with both alcohol and no/low alcohol for different retail channels with a powerful story and design expression.

Insight
During the Christmas season we’re all open for new and festive experiences. With Swedish Tonic’s curiousness and explorative energy there’s an opportunity to experiment with traditions within spiced wine, or as it is called in Sweden, Glögg.

Idea
Both Gin & Tonic and Glögg are drinks with a rich history. The clash between the two is new – tradition in a contemporary interpretation. The design is telling old stories about legacies, spices and handcraft in a bold, clean and straightforward festive style.