Derrick Lin


Design: Laura Venegas
Location: Colombia
Project Type: Concept
Packaging Contents: Almond powder
Packaging Substrate / Materials: Plastic bag

For this graphic development proposal for a package of almond powder drink with different flavors, it was decided to work and make hierarchies with the typography of the product name, changing its common position in the different packages for this type of beverage. The color palette used highlights its different flavors and creates a difference in the rest of the packaging for the same product and flavors. The photographic management allows to differentiate optimally the different ingredients without elements that do not allow direct attention to photography. The product claims are clear and straightforward trying to handle simple but clear iconographic proposals.