Coco Haus

Design: Alejandra Lopez Mendez
Location: United States
Project Type: Student Project
School: University of the Incarnate Word
Course: Adv Projects Practicum
Tutor: Lindsay Crowell
Packaging Contents: Chocolates
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Inspired by Swiss culture, Coco Haus is a line of organic chocolates targeted to kids and toddlers. Unlike other chocolates in the market, Coco Haus provides gluten and lactose-free products perfect for snacks and sweets. Coco Haus offers a large variety of flavors including extra chocolate, sweet caramel, and strawberry. The geometric logo is used as a wordmark to resemble the shape of a chocolate bar. For the color scheme, primary colors were implied since our consumers are curious about simple and bright colors. Adorable mascots were created because kids are usually attracted to cute and funny characters.