Design: Kezia Gabriella
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle, Aluminium
Printing Process: Digital Printing
Double Negative is an American brewery based in the heart of Brooklyn, serving artisanal ales with an experimental flavour profile that is inspired by the world’s hippest borough itself.
We translate their story by developing a graphic identity and packaging design for four of its brews. To showcase the brand’s experimental and creative spirit, we draw on the graphic language of fine arts and incorporate it into our brand illustrations and beverage names.
The strong use of colours, irregularity and playful characters, and the combination of serif and sans serif letterforms create a visual impact that emphasises the brand’s mission in constantly pushing boundaries in creating new styles and flavours within America’s beer industry.