Design: Isabella Zapata
Project Type: Produced
Packaging Contents: Dog biscuits
Packaging Substrate / Materials: Cardboard
The challenge was to create a package of dog biscuits for the Colombian brand Dowolf, which communicates, at first sight, the greatest qualities of the product; natural, handmade and healthy, and also differentiated from other brands at the time of being displayed in a supermarket. The final purpose is to call the customers’ attention with a handcrafted packaging and show them that they can choose really healthy and 100% natural options for their pets, while supporting the local industry.
As for the design, the main idea was to use as a substrate a natural fiber paper that would support the concept of the packaging, differentiate the flavors through color and of course give it the fun touch, typical of pets and the brand.
In Colombia there are not many packages with this natural or handmade concept within the pet sector, so it is very different from other brands, mainly in large supermarkets.