Little Beetle 2020

Design: Anastasiya Yudina
Location: Russia
Project Type: Student Project
School: British Higher School of Art & Design
Course: Visual Communications
Tutor: Leonid Slavin
Packaging Contents: Children’s fruit puree Little Beetle, which includes insect protein, baby food, into food, food of the future for children, energy food for kids
Packaging Substrate / Materials: Cardboard, Pouch pack
Printing Process: Flexography, relief printing, screen printing

One million of planet Earth’s eight million different species are threatened with extinction. This fact also jeopardizes humanity’s own survival as a species.

Despite scientists’ insight that the biodiversity of the Earth is crucial for our existence, the issue tends to fall between decision makers’ areas of responsibility and does not receive the same attention as, for example, climate change.

The issue of biodiversity is complex and has a bearing on a very wide range of conditions for life on Earth – everything from clean water, raw materials and food production to genetic variation, inspiration for technical solutions and cures for diseases. The multifaceted and intractable nature of the significance of biodiversity must not contribute to an inability to act.

My concept the future is for children! New life is a must if we want to preserve the environment when Mother Earth’s population is growing. Baby food which includes insect protein energizes, enriched with vitamins A, B, B5, B6, B9, B12, PP. Energy baby food of the future!