Primitivo di Manduria Sinfarosa – Zinfandel

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Design: Marianna Greco
Location: Italy
Project Type: Produced
Client: Agricola Felline
Product Launch Location: Global
Packaging Contents: Wine
Packaging Substrate / Materials: Label

Sinfarosa Zinfandel is a legendary wine: the only non-American wine admitted at Zap (Zinfandel advocates and Producer).

Produced by Agricola Felline since 1998, this label needed a restyle in order to become more appealing and recognized at the same time.

It was hard to find a way between the Italian traditional style and a more international and modern design, so I mixed the elements from the former label with contemporary colors and innovative papers and varnishes.