Design: Ermolaev Bureau
Project Type: Produced
Client: The family farm of Cheburashkini Brothers
Product Launch Location: Russia
Packaging Contents: Dairy
Packaging Substrate / Materials: Plastic bottle
The farm of Cheburashkini Brothers is a family business, which makes natural farm milk products. Cheburashkini brothers are real people, who have restored four old farms in an ecologically clean Moscow region, transported highly productive European cow breed, and built up an ultramodern dairy factory. They are well known in the Moscow market for the exceptional quality of their dairy products.
As a New Year’s campaign, the company has launched a special limited edition of packaging with the message to the customers: “start the New Year 2020 clean and pure”. Everything was removed from bottle labels except color and the most necessary information. The main colors of dairy products were kept: turquoise for milk, green for kefir, pink for raspberry yogurt and so on.
Thus, these clean bright labels stand out against the noisy over-detailed labels of competitors on the supermarket shelves. By this limited edition brand solves several tasks: on the one hand, they remind that their dairy products are natural and the purest, without any additives; and, on the other hand, this series is a call for customers to start their lives in the beginning of the new decade, in the New Year 2020, with a clean slate.