Radburnd Cellars. Kate’s best


2c/1 Beresford Square, Auckland CBD, Auckland 1010, New Zealand

Agency: Think Packaging Ltd
All brand and artwork created and executed by Band
Production: Porter Packaging
Photography: Fraser Chatham
Location: New Zealand
Project Type: Produced
Client: Radburnd Cellars
Product Launch Location: New Zealand
Packaging Contents: Wine
Packaging Substrate / Materials: E Flute & BC Flute Corrugated Board
Printing Process: Litho Lam

Kate Radburnd is one of New Zealand’s most highly respected winemakers. For over 35 years she’s been doing what she loves most – making great wine and sharing the knowledge.

Radburnd Cellars was established in 2017, with the single purpose of Kate making her very best wine from each vintage without compromise – using the best fruit, the best equipment, and the best resources. They make a single tier of wines in very limited volumes – representing the best, not the most. These are special handmade wines you won’t find anywhere else, made to be enjoyed and shared with friends and family.

The wine is super-premium and predominantly sent directly to consumers. Radburnd Cellars asked us to ideate, test & create a six-bottle pack that sets their product apart and provides the consumer with an experience at every touchpoint.

We set about designing a bespoke, structurally sound postal rip-tab wrap, revealing a luxury full depth box & lid. Inside, a custom insert; perfectly cradling all bottles of wine ensuring zero movements, resulting in safe local & international transit.

What’s Unique?
These packs compliment the quality of the wines and are far from being the standard sellotaped up box with dividers.