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Design: Wishnia
Location: Ukraine
Project Type: Concept
Packaging Contents: Nuts
Packaging Substrate / Materials: Plastic

Our task was to develop a packaging design for nuts. We decided to act creatively and to avoid any banal and typical designs.

Our colorful packaging evokes lovely associations with tropical countries, active leisure-time, the sea and the carnival. It also looks bright, stylish and appetizing. Thanks to the pattern stripes, the packaging stands out on the shop shelves among the competitors who insist on nature and naturalness (let’s be honest, it is a bit boring and predictable). By the way, this design came to us only after we analyzed the sphere. We learned how competitors behave, what are the trends in the market.

What’s Unique?
This packaging is perfect for modern people. As we are always in constant motion, the packaging is so convenient and practical that we can go, have a snack and tweet with friends by phone or in social networks at the same time!