Design: Paul Dunbar
Location: United States
Project Type: Produced
Product Launch Location: United States
Packaging Contents: Olive Oil, Seal Salt, Honey Infused with THC and CBD
Packaging Substrate / Materials: Paper wrapped 3 piece chipboard
Printing Process: Offset
Chef Jonah Reider and the team behind Indigo Gardens were about to launch a line of high-end infused edibles. They contracted us to develop a brand strategy, name, identity system and packaging that would appeal to a new market of cannabis consumers.
We crafted a name, identity system and luxury packaging that ties the brand into its natural roots and keeps product logistics streamlined and cost-effective. The lettermark represents the simple ingredients used in each product. Each product utilizes a simple two-color palette to reinforce and differentiate each item.
These are chipboard three-piece boxes wrapped in a lightly textured paper. Opening it feels almost like opening an iPhone, it feels special. Inside are individual packets of the salt, honey or olive oil. That’s really the best part because it allows the consumer to take it with them discreetly.