Call of the Wild

Agency: noon design+branding
Creative Director: Stelios Pseftogas
Photographer: Thanos Kartsoglou
Printing: Selloplast
Location: Greece
Project Type: Produced
Product Launch Location: Greece
Packaging Contents: Wine
Packaging Substrate / Materials: Paper, Glass Bottle
Printing Process: Digital Printing, Foil stamping, Screen printing

Aidarini Estate at Goumenissa, unfolds since more than a century, Xinomavro’s virtues in order to produce fine PDO red wines. Winery’s oenologist Mike Michaelides, recently experimented with another Greek-originated grape, Malvasia (Monemvasia) in order to revive not just this unique grape potential but also the Ancient Greek techniques of wine-making. His goal was to produce an orange wine with a carroty aspect and the tonality of sunrise. Considering this concept, we designed the label which evokes a wild primitive past, awakening new flavorsome quests.