Freskoulis Dinner Salads

Agency: Superfy
Salad dishes photography: Theodosis Georgiadis
Location: Greece
Project Type: Produced
Client: FRESKOULIS EUROCATERING S.A.
Product Launch Location: Global
Packaging Contents: Fresh cut salads & additional food
Packaging Substrate / Materials: Plastic and paper sleeve
Printing Process: offset

This is our new project for Freskoulis (https://freskoulis.gr/), the leading brand in the field of fresh-cut salads in Greece! Freskoulis asked the complete redesign of its “Dinner Salads” series. The series was designed from scratch with new flavors that match modern trends, a new tray with paper sleeve and of course completely new visuals.

The fact that there is not enough space and transparency to make the contents of the bowl visible led to less appetizing appeal. For this, we suggested that the salad should be appear served in the top view of the new design. Concentric effect of 3 circles (main bowl, sleeve and plate of salad) creates visual interest and a symmetry that gives calm and confidence. We branded the series with a custom logo giving it a unique status among FRESKOULIS products. Each of the 5 flavors (Caesar’s, Caprese, Italian, Quinoa and Tuna) has its own color code.