FYSHA

Design: rudegrafix
Location: Greece
Project Type: Produced
Client: Fysha
Product Launch Location: Global
Packaging Contents: Soap
Packaging Substrate / Materials: Paper
Printing Process: Offset

Fysha are handcrafted vegan soaps mindfully made with eco-gentle, pure botanicals. The brand name was born from the union of two words; ‘FYS’ from the Greek word ‘FYSIS,’ meaning nature and ‘HA’ from handmade. These two principles work in harmony to create luxurious, nourishing soaps that respect the synergy between ourselves and nature.

Fysha seeks to nurture balance and harmony between mind, body and soul. Its philosophy transcends the realm of skincare to offer a respectful lifestyle in tune with the values of balance, simplicity and minimalism.

Its vegan formulas blend the finest quality natural ingredients from food-grade, cold-pressed plant oils, clays and butters to Greek premium extra virgin olive oil. The soaps are ultra gentle and free from parabens, synthetic fragrances, harmful chemicals, colouring agents and palm oil.

The design of the logo is inspired by the simplicity and eco-gentle philosophy of the brand. It derives from the combination of nature represented by a leaf and a minimalistic typography.

What’s Unique?
The packaging is designed with respect to nature yet having a luxurious essence. We selected an eco-friendly paper and designed a die-cut that needs only folding without the use of any glue or chemicals. To differentiate the packaging of each soap, we used their natural colors.