Off Day Beers

Posted on

Derrick Lin


Design: Bbblob
Location: Singapore
Project Type: Produced
Client: Offday Beer Company
Product Launch Location: Singapore
Packaging Contents: Craft beers
Packaging Substrate / Materials: Beer bottle
Printing Process: Digital printing

Off day beers are perfect to celebrate life’s ups and downs. Enjoy mindfully.

In Singapore, the term ‘Off Day’ holds dual meaning; a day off from work (colloquial usage), or a bad day with less success or happiness (informal, English). On different occasions, we have a pint when we are celebrating or ruminating. It dawned on us that beers could be more than just temporary solutions. Beers can bring people together and remind us to be present, and be kinder on ourselves. One conversation led to another and we decided on the brand name ‘Off Day’ as it captures the ups and downs of life. We want our brand and beers to speak to people and everyone can relate to having an ‘Off Day’.

Our beers are trusty companions, likeable, approachable, solid and suitable for all occasions. We can achieve this with the use of select ingredients such as premium malts from the UK, hops from the US and Oceania, and the use of modern brewing techniques. Beer is more than just a drink. Your taste buds are our priority, but beyond that, we aim to make beers that take you away from your daily grind. Celebrate every little moment in life. You deserve an Off Day Beer.