Project Type: Concept
Packaging Contents: Sweet Potato Crisps
Packaging Substrate / Materials: Metallic Foil
Printing Process: Digital Printing
Righto sweet potato crisps is a high-end take on what is normally a very organic and earthy brand identity in this category. The Red and the Gold indicate the premium quality and the metallic finish stands out from the same vibe on shelf in the crisp isle. The typographic Logo being abstract and jarring to first read is intentionally juxtaposed to the high-end colours to catch the attention and curiosity of the reader. This fun take on a premium organic sweet potato crisp I feel is well resolved and pops and would do so in the market place.
The bold red and gold colour scheme is a unique feature especially in the crisp category which is usually only internally metallic.