Veggies & Fruits Chess Collection

Design: CreativeByDefinition
Location: Romania
Project Type: Concept
Packaging Contents: Spreadable salads & jam confectionery
Packaging Substrate / Materials: Glass jar

Once played only by kings, the game of chess inspired this project with its elegance and mathematical precision. The visionary packaging design was created using distinctive vegetables and fruit illustrations. In line with the entire concept, the color pallet used conveys the intensity of the flavors, the freshness, and the quality of the presented products.

What’s Unique?
This packaging design is using metamorphoses like the main graphical method to emphasize the importance of eating vegetables and fruits on a daily base. It’s the perfect, sustainable diet for a healthy planet!